MR PORTER to launch own brand MR P.

MR PORTER, the award-winning online destination for men’s style, has announced the upcoming launch of MR P., its very own label, debuting exclusively on MR PORTER on 7 November. Created by a team of in-house designers, MR P. is a year-round collection of future classics, centring on an Essentials range of core staples. In addition, there will be five limited-edition capsules every year – each trend-driven, seasonal and inspired by a style icon past or present. The muse for the November launch capsule is 20th-century British painter and portraitist Mr Lucian Freud, during his prime in 1950s London.

The creation of MR P. has been informed by seven years of customer insight and the invaluable feedback and shopping patterns the teams have observed from its customer base since launch in February 2011.

The MR P. launch collection spans 53 items across ready-to-wear, including 24 Essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include: 15-gauge cashmere knitwear; modernised Oxford shirts; Japanese selvedge denim; microfibre, water-resistant travel blazers; and single, and double-breasted overcoats in virgin wool and cashmere blends. The majority of the collection is made in Italy, with select items made in Portugal, and the denim in Japan.

Pricing will range from £55 for the core T-shirts, through to £875 for the capsule’s leather aviator jacket.

source: DiaryDirectory