Karl Lagerfeld is fusing mass market and luxury lines. Francois Guillot/AFP Sophia Money-Coutts Last Updated: September 11. 2010 6:24PM UAE / September 11. 2010 2:24PM GMT What's hot Masstige That’s “mass elitism” to you, the name of Karl Lagerfeld’s new collection, designed to be accessible by fusing mass market with luxury. It’s also the reason he’s given for cancelling his own show at Paris Fashion Week next month, although he does still have the small matter of a Chanel show to produce. Bookmarc The name of Marc Jacobs’s new book shop, which has just opened in New York’s trendy West Village. Bookworms have never been so chic. Erin O’Connor The model has launched a capsule collection called She Died of Beauty. A collaboration with the stylist, Kate Halfpenny, it is limited to T-shirts and bags at the moment, each with a unique message on them. “It’s a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve,” the pair announced. www.shediedofbeauty.com What's not ‘In love and light’ The karmic sign-off that Twitter newbie Victoria Beckham appears to be using for most of her tweets. This will become tiresome. Meat bikinis Lady Gaga has caused controversy (yes, yawn, again) by appearing on the cover of Japanese Vogue wearing a bikini fashioned from uncooked steaks. Peta’s thoughts on the matter? “No matter how beautifully it is presented, flesh from a tortured animal is flesh from a tortured animal.” Quite. It’s probably not great for swimming in either. Victoria Beckham. Alexeyev Yushenkov/AFP PHOTO Bunions We’re off. Already half-way through New York Fashion Week, with London, Milan and Paris still to come. Off with those comfy shoes, fashionistas, and best foot forward in those Loubies. From: The National Newspaper Image text 2: Victoria Beckham. Alexeyev Yushenkov/AFP PHOTO