Samsung Electronics Co. said Tuesday that it has decided to launch media advertisements to apologize for the ongoing global recall of its Galaxy Note 7 smartphones.

The world's largest smartphone maker said it will soon run an advertisement in major media outlets to offer an apology for causing discomfort and concern to its customers due to faulty batteries in some Note 7 smartphones, according to Yonhap news agency.

Samsung announced an unprecedented global recall of its Galaxy Note 7 on Sept. 2 after several of the phablets caught fire while being charged, promising to offer new replacements to all of the buyers at home and abroad.

In its upcoming ad, Samsung plans to say, "We apologize for causing discomfort and concern to our customers. All Samsung employees will do our best to resolve problems," according to company officials.

In a separate measure to promote the replacement program, Samsung said it will consider paying a communication expense subsidy to customers choosing to exchange their Note 7 devices instead of demanding a refund.

Source : QNA