Jordanian woman Samira Al Kelani used Shea Butter in her beauty works to establish her project to produce cosmetic products.

She added that she spent years with her husband in Africa to know the new cultures, saying that she realized how the African women care of their beauty through using Shea Butter that comes from Carita tree. She stressed this material is considered a source their income as it is used in the luxury cosmetic industry around the world.

She added, “I was impressed by this butter and started using it 23 years ago and brought it with me to Jordan when no one in our country had ever heard of it before, and it had different benefits and started to put it in natural formulations of creams for skin and hair and soap.”

She continued, “We tried from the beginning to be moderate prices despite the high prices of raw materials because most of them imported and from the original country ... Desire of us to access these products to the largest possible number of interested and lovers of natural products.”