UGG reveals collaboration

UGG has today revealed a new collaboration with world-renowned fashion designer Jeremy Scott for a limited edition capsule collection that launches this September. Styles pay homage to the California spirit epitomised by both brands and Los Angeles pop culture throughout the ages. The collection comprising eight styles will include UGG footwear for men, women, kids and babies. The collaborative collection will be available in an exclusive distribution worldwide with prices ranging from £75 to £995.

“I bought a pair of UGG Classic boots and fell in absolute love with them,” says designer Jeremy Scott. “I could not pass up the opportunity to do my own take on the Classic boot.”

Highlights include: The Classic Short Jewel which features hand-sewn beads and jewelled hardware specifically selected by Jeremy Scott himself, each boot’s jewel placement takes up to one week to complete and is done entirely by hand; The Classic Short Crystal Flames and Classic Short Flames reinvent the best-selling Classic Short boot. Jeremy uses its original silhouette to embroider his signature flames, one with fiery red and yellow Swarovski crystals and the other with an embroidered applique, on a soft suede canvas.

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