Pure energy in a bottle

The charismatic athlete Oscar Pistorius, Thierry Mugler Parfums debuts A*Men Pure Shot… a new fragrance that acts as a “performance trigger” inspiring men in their desire to surpass themselves. A*Men, Thierry Mugler’s first fragrance for men, personifies the contemporary hero, timeless, rooted in the present, yet future-bound. Half-man, half-god, his inner strength and will to succeed always shines through; nothing can get in the way of his determination. Oscar Pistorius’s legs were amputated at the age of 11 months, resulting from a birth defect. He learned to walk with artificial limbs, later replaced by carbon-fiber “blades” which enabled him to develop an incredible capacity to move. He won several medals at the 2004 Athens Paralympic Games and became the triple world record holder and triple paralympic champion for the 100, 200 and 400 meter dashes: a performance level that has turned him into a world-class sprinter. His fight to run with able-bodied athletes took him to the semi-finals for the 100 meter dash in Korea’s World Championship and won him the opportunity to take part in the 2012 Olympic Games in London. A*Men Pure Shot, a woody, fresh, spicy fragrance, created to be like a “performance booster”, for seekers of strong, inspiring scents.