Carl F. Bucherer opens its first boutique in Interlaken

This year, the traditional brand from Lucerne has established an exquisite, highly distinctive presence in the prestigious Swiss town.

Interlaken, November 2015. This year, Carl F. Bucherer has been welcoming watch enthusiasts to its first independent

boutique in Interlaken. This exceptional Carl F. Bucherer store is located on the town’s famous Höheweg boulevard at

the foot of the renowned Victoria-Jungfrau Grand Hotel &

Spa. “This boutique represents an important milestone for us as an international Swiss brand,” explains Sascha Moeri, CEO of Carl F. Bucherer.

The spacious interior creates a soothing atmosphere and invites visitors to meander among the various display

cabinets. The passion that epitomizes the traditional

Lucerne-based brand is reflected in every detail of the decoration, offering the ideal setting for showcasing Carl F. Bucherer’s exquisite creations.

Feel at home

Walls adorned with luxurious walnut wood in warm mahogany tones contribute to the store’s inviting

atmosphere. Modern elements, such as brushed brass, juxtaposed with the fine wooden panels add to the harmonious feel. The rich mahogany hue draws a beautiful

contrast with the gracefully lustrous wall panels in pearl gray, whose striped texture creates a subtle play of light. The elegant, defined lines of the interior in typical Art Deco style

perfect the boutique’s truly unique charm. A library containing tomes spanning from the brand’s origins in 1888

through to the present day enhances this impression and retraces the inspiring history of Carl F. Bucherer. A

comfortable seating area provides the perfect setting for in-

depth conversations. In addition, a Timezone complete with timeline is dedicated to the complications equipping the PATRAVI TravelTec, an exceptional watch boasting three
The name Carl F. Bucherer has been synonymous with quality, innovation, and passion since 1888. Founded in Lucerne, this modest Swiss family business has grown into

the internationally renowned Bucherer brand with its own worldwide chain of stores. The Bucherer Group remains family-run today and is currently in its third generation,

managed by the owner and Chairman of the Board of Directors, Jörg G. Bucherer. In homage to founder Carl Friedrich Bucherer, the manufacturing brand of the same

name was repositioned in 2001. Watches and their movements are developed and manufactured in the

company’s own workshops in Switzerland. The breakthrough innovation was the manufacturer’s own CFB A1000

movement, which is driven by an external rotor. Bold design

and technically sophisticated inner workings are the hallmarks of Carl F. Bucherer watches, which show more than just the time.