Nike reveals Virgil Abloh collaboration

Founder of the Milan-based fashion label Off-White Virgil Abloh and sportswear brand Nike have announced their collaboration on “The Ten”. Virgil has reconstructed 10 Nike footwear icons, divided into two themes. The first, “REVEALING” was designed to look accessible: hand-cut, open-source and reconstructed. It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid. The other was “GHOSTING”, for which Virgil used translucent uppers. These five shoes, include basketball icons that preceded the Hyperdunk (the Converse Chuck Taylor and Nike Air Force 1 Low), and a running icon that preceded the Vaporfly Elite (the Nike Air Max 97).

Nike will host “Nike Off Campus” events in New York City and London to celebrate The Ten through presentations of the full collection and exchanges about the ideas that inspired it. The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.

source: diarydirectory