Samir Cherfan

Nissan launches ‘Kicks’ in the region

Rio de Janeiro - Arab Today

Nissan has launched the all-new Nissan Kicks compact crossover in the Middle East, its latest addition to the crossover segment. The new Nissan Kicks was first rolled out in Rio de Janeiro, Brazil during the 2016 Summer Olympics. It has been now launched in more than 80 countries. Samir Cherfan, managing director of Nissan Middle East said: “The all-new NissanRead more

Nissan introduces ‘Desert Camel Power’ to measure performance on sand

Jeddah - Arab Today

Nissan Middle East has recently announced a new concept to revolutionize the way vehicles are evaluated for desert performance. Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions. Nissan has created Desert Camel Power to help bringRead more

A new Look for the Nissan GT-R

Cairo - Arab Today

Nissan launches the new 2017 GT-R in the Middle East region, the latest iteration of Nissan’s flagship performance vehicle, boasting a revised look both inside and out as well as major driving performance enhancements and more power. Samir Cherfan, Managing Director of Nissan Middle East, said: “The Nissan GT-R is one of the world’s most iconic supercars, and theRead more

Nissan Patrol makes its global debut from the region

Dubai - Arab Today

Nissan has announced the launch of its new 2017 Patrol V6 which makes its global debut in the Middle East in September 2016 in complement to the current Patrol V8 lineup while offering the same levels of prestige to a broader customer base in the market. “The new Patrol V6 complements the legendary Patrol V8 which is considered one ofRead more

Carmakers, dealers continue to fight counterfeit parts menace

Jeddah - Arab Today

Counterfeit parts present a real danger for driver and vehicle safety, and greatly increase the potential for expensive repairs and road accidents. This is emphasized over and over again, yet their use is widespread. Counterfeit parts are also known as the cancer of the automobile industry. It is a phenomenon that continues to grow in the parts market and hasRead more